Differentiating brands in today’s cluttered environment has become one of the greatest challenges facing companies and marketers, who need to find a space where their brand can not only be seen and heard, but also where their target audience will find relevance and value.
Tailored events provide companies with a number of opportunities to engage with their audience, share memorable experiences and enhance business relationships; while simultaneously creating increased brand awareness.
Tiso Blackstar Events hosts regular tailor-made, thought-leadership events where companies and brands can align themselves with well-respected media titles that enhance their brand value. Our expert turnkey process provides converged offerings from initial discussions through to execution and evaluation of the event.
Sponsoring an event or conference gives your business the ability to generate authority in your industry and this in turn boosts your credibility. Your brand will be seen throughout various elements of the event and attendees eager to learn more about your business will come to find you.Events and conferences are a great way to generate high quality leads because they’re full of people who are actively interested in finding ways of learning and improving aspects of their business.
If your business chooses to sponsor an event, a significant amount of the decisions taken will be based on who is attending the event. If the event you’re sponsoring is the best fit, you’re likely to have access to a lot of people in your target market, who you can build relationships with.
Events don’t just have the audience in the room as we also make use of various channels to promote an event. In some cases this can include social media, magazine and newspaper advertising, radio, emails and possibly even television commercials. As a sponsor your name and logo will potentially be used during these outreach campaigns.
If you’re in a relatively small industry there’s a chance you will have the opportunity to speak with some of your current customers by sponsoring an event. This will give you a great chance to reconnect and get feedback on how your service or product is performing. You can also use the event as an opportunity to educate your customers about any upcoming upgrades or releases.
Sponsoring an event can be well worth the investment if you are clear about your goals. A well-planned event presence can generate quality leads, deliver great ROI, increase your brand reach and exposure, put you in front of your target market and best of all, build your brand’s authority.
Attending one of our events will bring a significant amount of value you to you as an attendee. With a large variety of events that cater for a variety of industries and interests, anyone will be able to find an event which will bring a significant amount of value.