Do today’s recruitment ads hit the mark? You decide… - Corporate Events South Africa

When Human Resource departments are tasked with recruiting exceptional talent – particularly with high-level skills and expertise – the onus is on them to entice and attract the best candidates in a highly competitive market.

The thing is, however, that businesses often need to deliver something extra in order to gain the attention of highly-qualified people who may not even realise that they could be ready for a new opportunity.

Often it’s those individuals who are already in great jobs, with great benefits, that HR individuals want to reach. Grabbing their attention is where effective recruitment advertising pays off.

But what is effective advertising for the job market?

“When companies place recruitment ads, they need to understand that that the look, feel, and wording of their ads are a representation of their corporate brand,” says Reardon Sanderson, GM of Group Sales & Marketing at Tiso Blackstar.
“Agencies that place ads without creative forethought can cheat themselves, and potential candidates, out of great opportunities by not properly showcasing the exciting possibilities on offer in their organisation. As a media group we offer significant guidance to our clients as how to best profile their organisations, so they receive the highest quality applications.”

The costs of replacing and appointing new talent can have significant bottom-line implications for businesses, which makes it imperative for HR to bring the most suitable hires on-board from the get-go. And an effective print recruitment ad is the first step in a successful process.

“With this in mind, it’s that time of year when we once again recognise the achievements of the recruitment industry at the annual AMARA Recruitment Awards, where the creative newsprint categories for the public, private, and education sectors are being hotly contested yet again,” Sanderson says.
The Tiso Blackstar AMARA’s are the leading awards recognition for outstanding service and achievement in the South African recruitment industry, across both the public and private sectors.

The 2018 AMARA judging panel - comprising Nikki Munsie, Ross Mengel, Ian Mann, Dr Kgomotso Kasonkola, and Monalisa Zwambila - have shortlisted finalists for the Best Creative Recruitment advert in the private, public and education sectors.

Members of the public are invited to vote for their favourites at https://www.research.net/r/AMARA2018

Voting closes at 5pm on Friday, 28 September 2018. The winners will be announced at an awards dinner on 17 November 2018 in Hydepark.

For more information, contact Jude James at jamesj@tisoblackstar.co.za