Sunday Times Top Brands Winners Announced - Corporate Events South Africa

Celebrating twenty years of the Sunday Times Top Brands Survey – the leading barometer of consumer sentiment towards brands – two local companies excelled to become the overall winners in their sectors:  KOO adds to its Top Brands awards tally by winning the Grand Prix in the Consumer category, while Discovery Health Medical Scheme claimed the Grand Prix in the Business category.  The results of the annual Sunday Times Top Brands survey were announced at an awards ceremony hosted at The Empire venue in Parktown, Johannesburg.  

Reardon Sanderson, GM: Group Sales & Marketing at Tiso Blackstar says: “Twenty years ago, we could never have anticipated the longevity of this survey and how it would become the industry’s leading – and most quoted and respected beacon - for enlightening brands about the changing and fickle nature of consumer preference.”

The 2018 Sunday Times Top Brands Survey also celebrates ten years in partnership with Kantar TNS South Africa, who conduct the annual survey. They conducted face-to-face interviews with 3500 adults in the metro and non-metro areas of South Africa in the Consumer sample.  The Business sample represents businesses of all sizes, with 469 C-level decision-makers participating in online self-complete interviews.  The final results have been weighted to represent the population according to StatsSA 2015 mid-year population estimates. The Kantar TNS methodology used to establish brand ranking and category winners is based on the concept of relative advantage.  This takes brand familiarity and awareness, the perceptions of users and non-users, as well as the size of brand presence in the market into account. 




Nuala Harris-Morele of Kantar TNS says, “While 2018 saw a downgrade of the South African economy and increasing pressure on food prices through rand fluctuations and the increase in the price of fuel, South Africans are still creating space for some additional luxuries here and there. We see usership in beauty and cosmetics, alcohol, personal care and fast food increase. In some cases, to offset these expenses, we see an increase in the usage of micro loans. This may be irresponsible spending, as we also see a decrease in the ownership of long-term insurance policy ownership.”

Consumer Categories

KOO reclaimed the top spot to receive the Consumer Overall Favourite Brand Grand Prix - an award it has won on multiple occasions previously.  Coca-Cola and Samsung came in second and third place respectively. 

Coca-Cola received the Consumer Green Award for the preservation of SA’s natural resources, as well the Consumer Social Investment Award.  Coca-Cola was the recipient of both Awards in 2017 as well.  Shoprite and Eskom also continued to feature in the top three positions of these two category rankings.

Winners in the other 32 Consumer categories included:  BonAqua, Powerade, Heineken, Hunter’s Dry, Bernini, Hennessey, Vaseline, Oros, All Gold Tomato Sauce,  Tastic, KOO, Coca-Cola, Rainbow, KFC, Spur, Nivea, Mercedes-Benz, Engen, South African Airways, Capitec, Discovery Insure, Old Mutual Group, Capfin, Vodacom, SABC1, Pick n Pay Smart Shopper, Daily Sun, Shoprite, and the Sunday Times.  Samsung won in three categories: Electronic Goods, Large Kitchen Appliances, and Cellphones.

Business Categories

Discovery Health Medical Scheme fought back from third place in 2017, to claim the Grand Prix award as the 2018 Business Overall Favourite Brand. Vodacom was nudged into second place, with the Apple iPhone in third.

Nedbank received the Business Social Investment Award, followed by Woolworths and FNB in second and third place respectively. 

Banks dominated in the Green category with FNB claiming the Business Green Award, while Capitec took second spot and Nedbank placed third.

Brands that won in the other 12 Business categories included: Kulula.com, Avis, Mercedes-Benz, Liberty, Santam, FNB, Apple iPhone, Vodacom, Allan Gray, Discovery Health Medical Scheme, Glenfiddich and Business Day.

Mercedes-Benz and Vodacom were the only brands to win across both Consumer and Business categories.

The 2018 Robyn Putter Award for creative agencies

The Robyn Putter Award recognises the contributions made by creative agencies in support of winning brands, with the winner decided on a points system, based on the performance of its clients in the Sunday Times Top Brands survey.  The 2018 recipient is Ogilvy South Africa.

“Consumer behaviour and consumer perception about brands is definitely changing.  This is what makes the Sunday Times Top Brands survey, conducted by our partner, Kantar TNS South Africa, such a valued and respected benchmark for the Industry. Tiso Blackstar’s ongoing support for the Sunday Times Top Brands Survey is to give marketers the research they need to not only become more competitive, but to deliver real value to their consumers. It continues to deliver insights about the endearing longevity of some brands, or highlight the catch-up game that needs to be played by others,” concludes Sanderson.

The Sunday Times Top Brands Awards event is managed by Tiso Blackstar Events 



2018 Sunday Times Top Brands Survey - CONSUMER CATEGORIES

  Grand Prix - Consumer
1 Koo
2 Coca-Cola
3 Samsung
4 Shoprite
5 KFC
6 Tastic
7 Lucky Star
8 All Gold Tomato Sauce
9 SABC 1
10 Pick n Pay (Supermarket/Hypermarket/ Family Store)

  Social Investment - Consumer
1 Coca-Cola
2 Shoprite
3 Eskom
4 Pick n Pay
5 Vodacom
6 South African Breweries (SAB)
7 Telkom
8 KFC
9 Tiger Brands
10 Lever Brothers/Unilever

  Green - Consumer
1 Coca-Cola
2 Shoprite
3 Eskom
4 Pick n Pay
5 Telkom
6 Vodacom
7 Unilever/Lever Brothers
8 Tiger Brands
9 MTN
10 South African Breweries (SAB)

  Water
1 BonAqua
2 Aquelle
3 Woolworths Water
4 Valpre
5 H2O
6 Glaceau vitamin water
7 Aquartz
8 Oasis water
9 Seltzer water
10 Nestle pure life still water

  Energy drinks
1 Powerade
2 Red Bull
3 Power Play
4 Energade
5 Lucozade
6 Monster
7 Dragon
8 Aloe Mas-Aloe Vera Energy Drink
9 Bioplus
10 Mofaya

  Beer
1 Heineken
2 Castle Lite
3 Carling Black Label
4 Castle Lager
5 Corona
6 Flying Fish
7 Amstel Lager
8 Windhoek Draught
9 Hansa
10 Windhoek Lager

  Ciders
1 Hunter's Dry
2 Savanna Dry
3 Hunter's Gold
4 Hunter's Extreme
5 Redd's Original
6 Redd's Dry
7 Savanna Light
8 Strongbow

  Alcoholic Coolers
1 Bernini
2 Red Square
3 Brutal Fruit
4 Smirnof Spin
5 Smirnof Storm
6 Bacardi Breezer

  Alcoholic Spirits

1 Hennessy
2 Johnnie Walker
3 Jameson
4 Amarula
5 J & B
6 Skyy Vodka
7 Jack Daniel's
8 Glenfiddich
9 Richelieu
10 Three Ships

  Personal Care
1 Vaseline
2 Nivea
3 Sunlight
4 Protex
5 Dettol
6 Ingrams
7 Bio-Oil
8 Johnson & Johnson
9 Dove
10 Yardley

  Fruit Based Drinks
1 Oros
2 Liqui-Fruit
3 Clover
4 Fruitree
5 Halls
6 Ceres
7 Tropika
8 Magalies
9 Minute Maid
10 Clover Life Nectar

  Condiments & Sauces
1 All Gold Tomato Sauce
2 Crosse & Blackwell Mayonnaise
3 Nola Mayonnaise
4 Mrs Ball's Chutney
5 Nando's Sauces
6 Wellingtons Sweet Chilli
7 Steers Sauce
8 Tabasco Sauce
9 Woolworths Mayonnaise
10 Spur Sauces

  Essential Foods
1 Tastic
2 Albany
3 White Star
4 Fatti's & Moni's
5 Sasko
6 Spekko
7 ACE
8 Blue Ribbon
9 Aunt Caroline
10 Iwisa

  Tinned Foods
1 Koo
2 Lucky Star
3 All Gold
4 Bull Brand
5 John West
6 Glenryk
7 Hugo's
8 Denny
9 Gold Dish
10 Rhodes

  Soft Drinks
1 Coca-Cola
2 Stoney Ginger Beer
3 Sprite
4 Appletiser
5 Fanta
6 Sparletta
7 Nestea Ice Tea
8 Grapetiser
9 Twist
10 Iron Brew

  Frozen Chicken
1 Rainbow
2 Goldi
3 Woolworths
4 I & J
5 Farmer Brown
6 Country Fair
7 Supreme
8 Any retailer brand
9 Yummy
 
Fast-food Restaurants
1 KFC
2 Nando's
3 Debonair's Pizza
4 McDonald's / McCafe
5 Wimpy
6 Chicken Licken
7 Steers
8 Roman's Pizza
9 Zebros
10 FishAways

  Sit-down Restaurants
1 Spur
2 Nando's
3 Wimpy
4 Mugg & Bean
5 RocoMammas
6 Ocean Basket
7 News Cafe
8 Cubana
9 Dros
10 Cape Town Fish Market

  Beauty and cosmetics
1 Nivea
2 Pond's
3 Avon
4 Yardley
5 Revlon
6 Clinique
7 Woolworths
8 Elizabeth Arden
9 Dawn
10 Dove

  Electronic Goods
1 Samsung
2 LG
3 Sony
4 Apple
5 Hisense
6 Nokia
7 Panasonic
8 Telefunken
9 JVC
10 Sansui

  Large Kitchen Appliances
1 Samsung
2 Defy
3 LG
4 Kelvinator
5 Whirlpool
6 KIC
7 Hisense
8 Bosch
9 Siemans
10 Panasonic

  Car Category
1 Mercedes-Benz
2 Volkswagen
3 BMW
4 Toyota
5 Audi
6 Hyundai
7 Ford
8 Mazda
9 Isuzu
10 Nissan

  Petrol Stations
1 Engen
2 Total
3 Shell
4 Sasol
5 BP
6 Caltex
7 Exel   

  Domestic Airlines
1 South African Airways
2 British Airways
3 Mango
4 Kulula.com   

  Retail Banks
1 Capitec
2 FNB
3 Standard Bank
4 Nedbank
5 ABSA

  Short-term Insurance
1 Discovery Insure
2 OUTsurance
3 Old Mutual Group
4 FNB
5 Stanbic (Standard Bank)
6 Hollard
7 Auto & General
8 Santam
9 Nedbank
10 Miway

  Long-term Insurance
1 Old Mutual Group
2 Metropolitan Life
3 Sanlam
4 Nedbank
5 Liberty
6 Avbob
7 Standard Bank
8 Hollard
9 FNB
10 Clientele

  Micro-lenders
1 Capfin
2 Wonga

  Cellphones
1 Samsung
2 Apple iPhone
3 Nokia
4 Huawei
5 Sony
6 LG
7 Hisense
8 Blackberry
9 Vodafone
10 Alcatel

  Telecommunications Providers
1 Vodacom
2 MTN
3 Telkom Mobile
4 Cell C
5 Telkom

  TV Service Providers
1 SABC 1
2 eTV
3 SABC 2
4 SuperSport
5 SABC 3
6 Mzansi Magic
7 Channel O
8 MNET Series
9 National Geographic
10 MNET   

  Loyalty Programmes
1 Pick n Pay Smart Shopper
2 Clicks Clubcard
3 Vodacom Rewards
4 Woolworths WRewards
5 FNB Ebucks
6 Nedbank Greenbacks
7 Standard Bank Ucount
8 Jet Thank U
9 Dischem
10 Edgars Thank U

  Daily Newspapers
1 Daily Sun
2 Sowetan
3 Volksblad
4 The Star
5 Citizen
6 Isolezwe
7 Pretoria News
8 Daily Dispatch
9 Cape Times
10 Ilanga

  Weekly Newspapers
1 Sunday Times
2 Soccer Laduma
3 Sunday World
4 City Press
5 Saturday Star
6 Sunday Sun
7 Rapport
8 Saturday Citizen
9 Mail & Guardian
10 Beeld Naweek

  Grocery Stores
1 Shoprite
2 Pick n Pay (Supermarket/Hypermarket/ Family Store)
3 Spar/KwikSpar/Super Spar
4 Checkers/Checkers Hyper
5 Woolworths
6 Fruit & Veg City
7 Makro
8 Game (Foodco)
9 U-Save
10 Cambridge Food

2018 Sunday Times Top Brands Survey - BUSINESS CATEGORIES   

  Grand Prix - Business
1 Discovery Health Medical Scheme
2 Vodacom
3 Apple iPhone
4 Kulula.com
5 Business Day
6 British Airways
7 Allan Gray
8 Avis
9 FNB
10 Samsung

  Social Investment - Business
1 Nedbank
2 Woolworths
3 FNB
4 OUTsurance
5 Vodacom
6 Pick n Pay
7 Coca-Cola
8 Discovery
9 Old Mutual Group
10 MTN

  Green - Business
1 FNB
2 Capitec
3 Nedbank
4 Woolworths
5 World Wildlife Fund (WWF)
6 Sasol
7 Pick n Pay
8 Investec
9 Discovery
10 Spar

  Domestic Airlines
1 Kulula.com
2 British Airways
3 Mango
4 Safair
5 South African Airways
6 SA Airlink
7 South African Express

  Car Hire Companies
1 Avis
2 Europcar
3 Budget
4 Hertz
5 First Car Rental
6 Tempest
7 Bidvest
8 Thrifty Car Rental

  Car Companies
1 Mercedes-Benz
2 Toyota
3 Audi
4 BMW
5 Volkswagen
6 Honda
7 Land Rover
8 Hyundai
9 Ford
10 Nissan

  Long-term Insurance
1 Liberty
2 Momentum Myraid
3 Discovery Life
4 Sanlam
5 Alexander Forbes
6 FNB
7 Old Mutual Group
8 Hollard

  Short-term Insurance
1 Santam
2 OUTsurance
3 Hollard
4 Discovery Insure
5 Alexander Forbes
6 Old Mutual Insure
7 Zurich
8 Auto & General
9 AIG Insurance
10 SASRIA

  Corporate Banks
1 FNB
2 Investec
3 Standard Bank
4 Nedbank
5 Rand Merchant Bank
6 ABSA

  Cellphones

1 Apple iPhone
2 Samsung
3 Huawei

  Telecoms Providers
1 Vodacom
2 MTN
3 Telkom
4 CELL C
5 Neotel
6 Telkom Mobile
7 Vox Telecom

  Business Newspapers
1 Business Day
2 Sunday Times - Business Times
3 Mail & Guardian - Business
4 Business Report
5 Sake 24
6 Sake Rapport
7 Saturday Personal Finance

  Medical Aid Companies
1 Discovery Health Medical Scheme
2 Momentum
3 Bonitas

  Whiskey, Brandy and Vodka Brands
1 Glenfiddich
2 Johnnie Walker
3 Jameson
4 Glenmorangie
5 Chivas Regal
6 Bell's
7 KWV
8 Glenlevit
9 J&B
10 Absolut   

  Robyn Putter Award
1 Ogilvy South Africa
2 FCB
3 King James
4 In-house
5 TBWA
6 Metropolitan Republic
7 Joe Public
8 Ireland Davenport
9 JWT
10 99cents