The future of brands depends on the Future of Media. Why? According to research conducted by Statista, advertising spend is expected to reach R41.5 billion in South Africa by 2022. With such huge investments at stake, it’s imperative for brand and marketing managers, media planners, media buyers, and media owners to know exactly how the media landscape is evolving. Without the right intelligence, justifying the cost of brand-marketing strategies for the next 12 to 18 months will become a growing challenge for marketers who need to see their products shift.
It’s why we’re excited to present the sixth Future of Media as a platform for expert knowledge sharing, and a view into the fast-paced changes happening in an increasingly fragmented South African media landscape. From what’ll be shaping print (it’s still breathing just fine, thank you), radio, television, OOH, and digital – social media, podcasts, multimedia, websites, news sites, events, activations, blogs and influencers – the Future of Media is curated to keep marketers and advertisers in the know. But it’s not only about platforms…we’ll also be looking at the creative work that makes brands audience-worthy, and the psychology that drives media consumption in SA.
Attracting expertise, and a media and marketing audience, the Future of Media is where future brand success will be guided.