Master of Ceremonies
Founder, Cheri Yase Kasi
The Youth Marketing Conference, Interactive Showcase, and Awards Ceremony will be charged with lots of energy, great insight, and loads of inspiration for effective youth engagement strategies. The event is for brand, marketing, media and advertising professionals in the youth marketing space who hope to better understand consumption habits, trends, and much more.
Keeping track of how youth interact with, and respond to brands is an ongoing process. Started in 2004, the Sunday Times Gen Next study undertaken by HDI Youth Marketeers is now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged 8 to 23. Results are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities.
The Interactive showcase area allocated to brands at Sunday Times Gen Next allows them the opportunity to interact and engage with youth through various displays, activations and competitions. If your brand is serious about capturing the youth’s hearts and minds: this is an opportunity not to be missed.
With the success of the inaugural Sunday Times Gen Next Youth Marketing Conference hosted in 2015, we will be hosting the fourth youth marketing conference this year where marketing gurus in the youth space gather to provide the audience with insight into how to crack this audience. The event will allow delegates to gain insights on the marketing trends within the youth space.
The Sunday Times Gen Next Awards, now in its 14th year, is the leading annual youth brand preference and consumer behaviour survey. The results of the survey conducted by HDI Youth Marketeers are particularly relevant to brands and advertisers, with the Sunday Times Gen Next Youth Marketing Conference, Interactive Showcase and Awards attracting the attendance of SA’s leading business minds and marketers.