Keeping track of how youth interact with, and respond to brands is an ongoing process. Started in 2004, the Sunday Times Generation Next study undertaken by HDI Youth Marketeers is now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged 8 to 23. Results are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities.
For more information, contact:
Shannon Bell – Shannon.Bell@hdiyouth.co.za