Keeping track of how youth interact with, and respond to brands is an ongoing process.

Started in 2004, the Sunday Times Generation Next study undertaken by HDI Youth Marketeers is now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged 8 to 23. Results are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities.

The following research modules are available for purchase:

  • Generation Next modules:
    • My Life, Planet and Community
    • My Connections
    • My Image
    • My Shopping Basket

For more information, contact:

Rozaan Steenkamp 082 341 8214
Stephanie Da Costa Leite 082 850 0167

Research Methodology