An evening to reward the coolest 72 brands across various categories recognised and voted by youth.

The Sunday Times Generation Next Awards, now in its 12th year, it is the leading annual youth brand preference and consumer behaviour survey.  The results of the survey conducted by HDI Youth Marketeers are particularly relevant to brands and advertisers, with the Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase and Awards attracting the attendance of SA’s leading business minds and marketers. This is key research on how brands have done in the youth market, giving marketers insight into what this target market thinks about their brands and most importantly what makes them tick.  The results aren’t necessarily a reflection of consumption, but of young urbanites’ aspirations, and reflect future purchase preferences. With an annual spending power of over R120 billion per year, it’s vital for brands to capture the hearts of the youth market, making the Generation Next survey invaluable for our clients.


With the success of the inaugural Sunday Times Generation Next Youth Marketing Conference hosted in 2015, we will be hosting the second youth marketing conference this year where marketing gurus in the youth space gather to provide the audience with insight into how to crack this audience. The event will allow delegates to gain insights on the marketing trends within the youth space, creative advertising debates, the power of digital and social media platforms and innovation discussing branded content, channel choices and the translation to traditional media, the influence of the youth today – social, political and economic perspective and its impact on marketing, the youth making responsible decisions and the opportunities and risks for brands and marketers thereof.

Why you should attend?

  • Access to leading local experts in youth advertising, marketing and branding
  • Gain insights on various youth marketing related topics
  • Share new ways of thinking & define new strategies to tackle key industry challenges and opportunities
  • A thoroughly engaging programme of interrogative talks and stimulating discussions that will leave you  informed and inspired.
  • Discover ideas that will transform your youth brand
  • Enjoy extensive networking opportunities

Who should attend?

  • Marketing Directors
  • CEOs
  • Brand Managers
  • Marketing Managers
  • Communication Managers
  • Sales Managers
  • Public Relations Managers
  • Marketing Strategists
  • Media Planners
  • Media Owners
  • Media Buyers
  • Creatives
  • Designers
  • Advertisers
  • Marketers
  • Researchers

Interactive Showcase

The Interactive showcase area allocated to brands at Sunday Times Generation Next allows them the opportunity to interact and engage with youth through various displays, activations and competitions. If your brand is serious about capturing the youth’s hearts and minds: this is an opportunity not to be missed.


Keeping track of how youth interact with, and respond to brands is an ongoing process.

Started in 2004, the Sunday Times Generation Next study undertaken by HDI Youth Marketeers is now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged 8 to 23. Results are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities.

The following research modules are available for purchase:

  • Generation Next modules:
    • My Life, Planet and Community
    • My Connections
    • My Image
    • My Shopping Basket

For more information, contact:

Rozaan Steenkamp 082 341 8214
Stephanie Da Costa Leite 082 850 0167

Research Methodology


This year, the Sunday Times Generation Next – South Africa’s leading youth marketing initiative – get the inside track on the latest generation to hit our brand marketing sphere.

Contact Us To Advertise:

Kay Naidoo 011 280 3710

Download 2016 Supplement