Muleya Musonda, a 15 year-old HDI Junior Board Member was the MC at the launch of the 2016 Sunday Times Generation Next movement, which was attended by an enthusiastic audience who were treated to interesting insights around the future of youth marketing.

In association with HDI Youth Marketeers and Proudly South African, the event offered valuable eye-openers around the growing influence of Generation Z, and why most successful global youth marketing strategies are beginning to make the shift to these successors of millennial Generation Y.

Advocate Leslie Sedibe, CEO of Proudly SA, the headline partner of the Generation Next movement, reminded the assembled media, marketing, advertising and brand experts of the importance of being fully present in our economy. Proudly SA strongly believes in cultivating hope for Africa, especially through the engagement of bright and talented youth. They have thus formed a valuable partnership with Sunday Times – by reputation, an enduring medium of social change – believing that the paper’s continued efforts are set to change the destiny of South Africa.

Keynote speaker, Dion Chang of Flux Trends paid homage to the outgoing youth segment, Generation Y, calling them “the game-changing generation” that set the platform for our courageous, learned, and self-starting Generation Z – true digital natives who have benefitted from technology innovations that have put them fully in touch with their surroundings at an even earlier age than ever before.

Managing Director of HDI Youth Marketeers, Jason Levin had additional insights into what makes the youth tick.  Pointing to the significance of the name change from ‘Sunday Times Generation Next’, to the slicker, bite-sized-information branding that is now simply: Sunday Times Generation Next as a way to keep “in line with the times”.

The 2016 Sunday Times Generation Next movement, which includes research, youth marketing conference, Generation Next Awards, exhibition, social ecosystem, the Sunday Times supplement and the inaugural Under 18s party, will take place on 10 June 2016 at the Sandton Convention Centre.

For more information, please contact Claire Schimper on

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