Johannesburg, 1 June 2016:  The countdown to the annual Sunday Times Generation Next Awards, announcing SA’s Coolest brands as determined by youths aged 8-22 years, has begun.  The organisers, Times Media Events (TME), are excited to announce new additions to the Youth Marketing Conference line-up, and highlight brands that will be hosting activations at the Interactive Showcase preceding the Awards event and Youth Party at the Sandton Convention Centre on Friday 10 June 2016.

South African model and actress, Pearl Thusi has joined the line-up of speakers at the Sunday Times Generation Next Youth Marketing Conference where she will share her experience of building a personal brand – which should provide a very insightful celebrity point of view.

Pearl Thusi will share her experience of personal brand building.

Other speakers and panellists include Don Packett, Jason Levin, (MD, HDI Youth Marketeers), Justine Cullinan (Station Manager, 5FM), Arye Kellman (Show Host and Creative Director, CliffCentral), Pete Khoury (Creative Director, TBWA/Hunt/Lascaris), Uno de Waal (Publisher, Between 10and5), Sylvester Chaulke (Chief Architect, DNA Brand Architects), Dan Calderwood (Head of Multimedia, Times Media), Happy Ngidi (CMO, ProudlySA), Khathutshelo Ramukumba (CEO, National Youth Development Agency), Bongumusa Makhathini (Head of Public Policy & Strategy Integration at SAB) and popular lifestyle blogger Twiggy Moli.  Panel discussions will be hosted by media personality Jeremy Maggs, SAfm talk show host Naledi Moleo, and Pepsi Pokane, MD of Bonngoe Productions.

The 2016 Interactive Showcase is also expected to deliver much engagement for youths and their parents through a series of exciting activations.  Partners include: Sunday Times, HDI Youth MarketeersProudly South African, You Decide, SABC1, Dark & Lovely, Mnet Movies, Pringles, Converse, Super C, Volkswagen SA, The Walt Disney Company Africa, BOUNCE, Boston City Campus & Business College, Eucerin, Bakers, Lucky Star, Lumi, DEALHOUND and Vth Season.

About Times Media Events

Times Media Events draws on the editorial expertise and media-powerhouse advantage of the Times Media Group (TMG) to deliver stimulating and engaging encounters that encourage excellence across South Africa’s various industries. Aligned to the thought leadership of TMG’s prominent platforms like the Sunday Times, Financial Mail, Business Day, Sowetan, Business Day TV, The Home Channel and Ignition TV, we are committed to facilitating events that nurture the socio-economic success of our country. Leading industry events successfully executed by the team include the Annual Adfocus Awards, AMARA Awards, AdForum, Sunday Times GenerationNext, Sunday Times Top 100 Companies, Leaders on the Move, The Directors Event, Top Brands, Sunday Times Literary Awards, Business Day Investor Relations & Strategic Communication Conference and the Investment Summit to name a few.


Notes to Editor:

Please find the programme for the Youth Marketing Conference below:

Sunday Times Generation Next – Youth Marketing Conference programme

08h00               Welcome

08h10               Sunday Times Generation Next study overview

Get the inside track on youth as we share findings from the 12th Sunday Times Generation Next survey, conducted by HDI Youth Marketeers. We’ll identify SA’s favourite brands and how they’ve won over the country’s youth, where youth spend is going and what their favoured and less preferred brand approaches are.

Jason Levin – Managing Director, HDI Youth Marketeers

08h30               Presentation: Keynote

Don Packett

09h00               Panel discussion: By Popular Demand: Creative Advertising

Remember the days of Simon Says? Well those were loads of fun – but things are way more exciting now! Effective brands are no longer telling the public how to think and feel, but taking their cue from the strongest influencers who have the power to make or break any campaign. Witness the magic that happens when we pit one expert against another in a creative advertising debate between seasoned Creative Directors and some pretty clued up, totally plugged-in youths.  A selection of adverts will be shown, followed by robust debate after each airing.

Pete Khoury – Creative Director, TBWA/Hunt/Lascaris

HDI Junior Board of Directors

HOST: Jeremy Maggs                              

09h30               Presentation: Harnessing the Power of Digital

We’ve all seen the unending powers of social media with various brands coming under fire for everything from tweet posts to unfortunate “booby trap” ads.  The digital platform is rife with opportunity and pitfalls, with influencers taking the lead, freedom of speech still largely unrestrained, and personal ambassador and company reputations always under scrutiny. There’s a whole myriad of channel choices to inspire or support traditional media advertising through both branded (and unbranded) content. Are you harnessing the power of the internet well as a brand communication tool?

Uno de Waal – Publisher, Between 10and5

09h55               Presentation: Trends and Insight Overview

What’s hot? What works? What’s new? And what is so last year? This year, Generation Z is taking centre stage as the true digital natives – completely in touch with their environments and subsequently wise beyond their years… Enough to influence purchasing decisions in their households to a significant degree. Get the Trends and the Insights on the current youth, and their impact on brand marketing

Arye Kellman – Show Host and Creative Director, CliffCentral 

10h10               Panel Discussion: Trends and Insights

Justine Cullinan – Station Manager, 5FM

Sylvester Chauke – Chief Architect, DNA Brand Architects
Dan Calderwood – Head of Multimedia, Times Media Group

HOST: Arye Kellman – Show Host and Creative Director,   CliffCentral

10h40               Tea break

11h05               Introduction: Driven by Youth Overview

40 years ago, the youth of ’76 collectively stood for something they believed in – and won. Although our social, political & economic perspective has long since changed, there’s a new kind of consciousness awakening in the youth today. They realise their power. They are positively progressive – but also increasingly prone to the dangers of dwindling patriotism and underage drinking.  How do we as brands help them make responsible decisions while navigating brand new risks and opportunities in the quest to influence purchasing behaviour?
Bongumusa Makhathini – Head of Public Policy & Strategy Integration, SAB. 


11h20               Panel Discussion: Driven by Youth

Happy Ngidi – CMO, Proudly South African

Khathutshelo Ramukumba – CEO, National Youth Development Agency (NYDA)

Twiggy Moli – Lifestyle Bloggers

HOST: Naledi Moleo – Radio Talk Show Host, SAfm

11h50               Panel Discussion: The Parents vs. the Youth

You won’t get an opportunity like this very often: a sit down with the people who buy your brand – and the people who influence the people who buy your brand. It’s like being a fly on the wall right inside your consumer’s home! Join us for this insightful session where the views of parents vs youth will be turned into thoughts that every marketing and advertising stakeholder ought to know.

HDI Junior Board of Directors and parents

HOST: Pepsi Pokane – Managing Director, Bonngoe Productions

12h15               Presentation: Personal Brand: Leverage

More and more, well known personalities understand the importance of their own brand equity. And since everyone wants to be seen with the popular guy or girl… it’s still common practise for a brand to associate itself with a celebrity, thought leader, or even social media influencers. This is a good thing. But it can also be a bad thing if an individual you have publicly underwritten with your brand gets into a situation that does not fit your image anymore.

Pearl Thusi

For media enquiries, please contact Samantha Pugh

Issued by:  Samantha Pugh, Pugh Public Relations & Corporate Communications

e:   c:  071 874 5460

On behalf of: Trevor Ormerod, GM Sales and Marketing, Times Media

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