Differentiating brands in today’s cluttered environment has become one of the greatest challenges facing companies and marketers, who need to find a space where their brand can not only be seen and heard, but also where their target audience will find relevance and value.
Tailored events provide companies with a number of opportunities to engage with their audience, share memorable experiences and enhance business relationships; while simultaneously creating increased brand awareness.
Tiso Blackstar Events hosts regular tailor-made, thought-leadership events where companies and brands can align themselves with well-respected media titles that enhance their brand value. Our expert turnkey process provides converged offerings from initial discussions through to execution and evaluation of the event.
Interested in your own tailored event?
Tailor-made, thought-leadership events for companies to create a connection with their future stakeholders in an interactive networking environment.
We start by discussing the core objective of what your brand wishes to achieve from this tailored event. We'll ensure to ask the right questions in order to set the tone for our partnership and develop a road map for effective engagement and communication.
Next, our team works on aligning the event with your objectives to fulfil your unique vision. This is where the logistical planning begins and the strategy for the event is determined.
From strategy, we then develop and produce the creative elements that tie it all together, and use various Tiso Blackstar Group platforms to market to your target audience.
After thoughtful, efficient planning, our team of event project management experts ensure everything runs smoothly and your brand shines. We organise, execute and manage each component of your tailored event so that you can focus on enjoying spending time with your key stakeholders!
Our partnership does not end when the event is over. During this final stage we will provide a full detailed report capturing the important aspects of the partnership, while also looking to the future and strengthening our relationship.
In association with the Sunday Times Top 100 Companies Awards and the Institute of Directors, Leaders on the Move is a novel concept that takes a group of tomorrow’s business leaders to meet South Africa’s top business executives face-to-face in a unique mentorship programme. Facilitated by leading business commentator, Jeremy Maggs, the group travels via luxury coach around Johannesburg, meeting carefully selected business leaders, who impart knowledge that can’t be taught at a business school.
With the aim of empowering, educating and inspiring women in South Africa, we invite them to an uplifting, fun filled day where they are motivated and surrounded by top female Business Leaders and role models. The Sunday Times Women on the Move, is a novel concept that takes a group of aspiring women entrepreneurs to meet South Africa’s top female business executives, entrepreneurs and leaders face-to-face in a unique mentorship programme. This event is an exclusive mentorship and inspiration opportunity for future female leaders. The sponsor through this event, can encourage their ambition, empower their confidence, and keep them on track by helping them set goals and work toward achieving them.
Business Day Dialogues Breakfast incorporates a keynote address and an expert panel discussion on a topic (to be agreed in consultation with the sponsoring partner and the Editor). With 100 Business Day readers and industry captains present, this bespoke opportunity provides partners with an excellent thought leadership platform for an efficient morning event.
Business Day Engage incorporates an expert panel discussion on an industry topic over a highly engaging and interactive breakfast or light lunch. With 100 Business Day readers, this bespoke opportunity provides partners with an excellent thought leadership platform.
The Financial Mail Private Lounge takes the format of an exclusive panel discussion hosted by a media personality for 40 specially invited guests and Financial Mail readers. The event is held in a relaxed environment that encourages engagement and conversation over cocktail snacks and drinks. The objective is to add value whilst providing a thought leadership opportunity for the sponsoring partner.
Leading daily newspaper, Sowetan provides a bespoke thought leadership opportunity for our partners through the Sowetan Dialogue breakfast series. Sowetan places readers at the centre of everything it does. It reflects their realities and elevates their voices. Sowetan Dialogues are about entrenching societal stability through promoting dialogue. We have engaged with the country’s foremost public and private sector leaders, and partnered with a variety of clients in achieving their objectives.
The Sunday Times Connect takes the form of a one on one interview with an industry expert, moderated by a leading business/ media commentator. With an audience of 30 guests, this highly interactive environment allows our partner to position themselves as an industry thought-leader, engage with their audience and bring their business into the spotlight.
The Sunday Times Good Life Experience Event provides a bespoke opportunity for our partners to host an exclusive and engaging lifestyle function for their key consumers as well as potential consumers. A niche audience of 60-80 guests attend the function for a relaxing and engaging evening or weekend event that allows our partners the opportunity to tell their story.