We believe that events play a crucial role in the modern age in connecting brands, clients and stakeholders
in a physical setting that creates real connections, emotions and insights
Turnkey event solutions
Events to match any marketing budget
Leveraging SA's top media titles
Targeted databases and bespoke audiences
The benefits of events
Improve the way you are perceived by your target audience
Strengthen customer relationships through face-to-face interaction
Sponsoring an event is a great chance for a brand to get new contacts
Increase your community's involvement and improve loyalty
Build a good reputation around your brand
Make your products more recognizable
Target audience turns into loyal customers
Direct access to your target market
Find new partners and meet like-minded professionals
Exposure through leading media titles
The synergy between events and marketing
Genuine and authentic
When you invite clients and prospects to an event they would genuinely be interested in attending, it’s not a
‘salesy’ approach and they are likely to be very open and willing to accept your offer. It’s a win-win for
Content creation and potential for media awareness
You can potentially use the event for online or offline PR. If there’s a ‘news-worthy’ element to it, you
could draft a press release and send it out to various media. It could result in coverage for your business,
it could drive visitors to your site, it could reinforce your positioning in the market, or it could result
in you being interviewed or profiled in some way.
Hosting an event is a simple yet effective way to provide them with opportunities to learn about who you are
as a brand and why you are passionate about your cause, all while having heaps of fun! The key is to create a
positive, interactive atmosphere where two-way communication thrives. Interestingly, research has found that
events are the perfect time to inspire your supporters as participants experience a ‘peak’ or euphoric state
of being. Here, they are more likely to associate your organisation with feelings of happiness and positivity
and support you well into the future.
Refine and improve your databases
Events are a great opportunity to gain valuable insights into who your key supporters are and knowing who is
in your database is a powerful basis for all your marketing strategies. When signing up, participants are
likely to provide you with information you can use to improve your database and CRM, which will then tell you
who you should be talking to, based on their age, gender, and other lifestyle factors. You can then identify
and develop targeted communication strategies, design and implement coaching programs to maximise the
activities of successful fundraisers and select the types of events you offer, to better attract high-value
Reinforcement of market position
Since it’s an event that your brand is actively involved in, you control how everything is done from catering
to signage to welcoming guests and any product samples or information provided. The style of the event and
all of its different elements will reinforce your brand and your position in the market. The guests you
invite will have an experience and associate your brand/product/company with that good experience.
Value provided to guests
If the format of the event includes a guest speaker, or a topic of real interest to the people you’ve
invited, or a panel of experts or entertainment of some sort, it will be easy for people to accept your
invitation as they perceive high value in attending.
Always encourage your guests to bring people similar to them. If they are a partner in a professional
services firm, and that’s your target market, they may elect to bring another partner from their firm if you
ask them. This is a great opportunity to generate potential leads with a highly targeted audience.
Create more touch points
When you invite people to an event there’s the invitation which is the first point of contact. You may follow
up to confirm if they will be attending. After the event you can follow up and thank them for attending.
After that you may follow up with some photos that were taken of your client or prospect at the event – as
long as it’s a good photo most people will be delighted to receive that and like the personal touch. After
that, if the person is not a client but you’d like to have a meeting with them, you will both be comfortable
about an invitation to meet and discuss potential opportunities. You’ve taken them from a cold contact to a
If you hold an event that your guests love, you have an opportunity to make it a regular event. Your clients
become your PR team and will bring more prospective clients to the next event. This leads to an incredibly
effective way of remaining constantly relevant and in contact with current and potential clients.
Creating a community
Celebrating your successes with others will heighten a sense of achievement, leaving your supporters feeling
a true sense of community. Taking the time to share impact will lead to a lifetime of valuable support.
Hosting your own events and giving clients a personal experience that is fun or meaningful or memorable in a
good way, is a really excellent marketing strategy that will always pay dividends if done properly.
Looking to sponsor an event?
Contact us for information on sponsorship opportunities
Stephen HorszowskiCommercial Head of Events011 280 3544Email
In association with the Sunday Times Top 100 Companies Awards and the Institute of Directors, Leaders on
the Move is a novel concept that takes a group of tomorrow’s business leaders to meet South Africa’s top
business executives face-to-face in a unique mentorship programme. Facilitated by leading business
commentator, Jeremy Maggs, the group travels via luxury coach around Johannesburg, meeting carefully
selected business leaders, who impart knowledge that can’t be taught at a business school.
With the aim of empowering, educating and inspiring women in South Africa, we invite them to an uplifting,
fun filled day where they are motivated and surrounded by top female Business Leaders and role models. The
Sunday Times Women on the Move, is a novel concept that takes a group of aspiring women entrepreneurs to
meet South Africa’s top female business executives, entrepreneurs and leaders face-to-face in a unique
mentorship programme. This event is an exclusive mentorship and inspiration opportunity for future female
leaders. The sponsor through this event, can encourage their ambition, empower their confidence, and keep
them on track by helping them set goals and work toward achieving them.
Business Day Dialogues Breakfast incorporates a keynote address and an expert panel discussion on a topic
(to be agreed in consultation with the sponsoring partner and the Editor). With 100 Business Day readers
and industry captains present, this bespoke opportunity provides partners with an excellent thought
leadership platform for an efficient morning event.
Business Day Engage incorporates an expert panel discussion on an industry topic over a highly engaging and
interactive breakfast or light lunch. With 100 Business Day readers, this bespoke opportunity provides
partners with an excellent thought leadership platform.
The Financial Mail Private Lounge takes the format of an exclusive panel discussion hosted by a media
personality for 40 specially invited guests and Financial Mail readers. The event is held in a relaxed
environment that encourages engagement and conversation over cocktail snacks and drinks. The objective is
to add value whilst providing a thought leadership opportunity for the sponsoring partner.
Leading daily newspaper, Sowetan provides a bespoke thought leadership opportunity for our partners through
the Sowetan Dialogue breakfast series. Sowetan places readers at the centre of everything it does. It
reflects their realities and elevates their voices. Sowetan Dialogues are about entrenching societal
stability through promoting dialogue. We have engaged with the country’s foremost public and private sector
leaders, and partnered with a variety of clients in achieving their objectives.
The Sunday Times Connect takes the form of a one on one interview with an industry expert, moderated by a
leading business/ media commentator. With an audience of 30 guests, this highly interactive environment
allows our partner to position themselves as an industry thought-leader, engage with their audience and
bring their business into the spotlight.
The Sunday Times Good Life Experience Event provides a bespoke opportunity for our partners to host an
exclusive and engaging lifestyle function for their key consumers as well as potential consumers. A niche
audience of 60-80 guests attend the function for a relaxing and engaging evening or weekend event that
allows our partners the opportunity to tell their story.
The eminent annual Sunday Times Top Brands survey continues into its 20th year and is the longest running
consumer brand survey in South Africa. Based on research conducted by TNS, the awards celebrate brands that
have stood out from the crowd, providing a representative snapshot of how they have performed. The
accolades are presented at a cocktail awards function and a special report is published in Sunday Times.
The Sunday Times Gin Awards in partnership with Makro is proud to announce the celebration of creators and
retailers of locally and internationally crafted gins and variants. Our panel of expert and celebrity
judges will acknowledge excellence and guide readers on the best gins and distilleries in the industry.
The Sunday Times Top 100 Companies prestigious awards acknowledges listed companies which have earned the
highest returns for their shareholders over the last five years. In association with INET BFA Africa, the
awards acknowledge the Top 100 Companies, Top Company, Business Leader and Lifetime Achiever of the year.
This much anticipated high profile event is attended by some of South Africa’s most established business
In association with Sunday Times Top 100 Companies, MMI Holdings and the Institute of Directors, The
Directors Event is South Africa’s biggest board meeting. For the fourth year, SA leaders from all spheres
will tackle the country’s most pressing issues through hard-hitting roundtable discussions moderated by
leading media personalities. With an audience of over 250 influential SA business leaders, the objective of
the event is to harness the collective intellectual energy to ensure South Africa’s future financial
The Future of Media Conference provides a unique networking opportunity to engage with the broader
community of media buyers, media owners, brand managers and marketing managers – all whilst offering an
engaging and exciting platform where knowledge and experience is shared by all who attend.The collective
ad-spend of all the brands present at the Future of Media Conference in 2015, amounted to more than R2
billion! You’d therefore be at a loss not to be in the room this 2016. Just imagine the possibilities.
FM Essentials, for the discerning South African lifestyle aficionado. In partnership with Cold Press Media,
the FM Essentials lifestyle directory collection showcases a select number of preferred suppliers in each
The Business Day TV SME Summit creates the opportunity for SME’s to gain practical insights into how they
can adopt smart strategies that show a measurable return on investment, to take their business to the next
level. This full day conference hosted by leading business personalities, brings you some of South Africa’s
leading industry experts who will share their knowledge, experience and expertise.
Deciding where to invest is one of the most important and complex decisions one can make. Thanks to the
Investment Summit, brought to you by Business Day and Financial Mail, there’s no better place to gain
insights into unlocking your personal wealth. The Investment Summit caters for all by sharing valuable
knowledge of some of South Africa’s most revered financial minds.
In a country where ‘business’ is often painted as self-serving, the ABSA Business Day Supplier Development
Awards explores ways to change this narrative. The lessons learned from this exercise have largely debunked
the prevailing sentiment that corporates and parastatals in SA don’t invest in tomorrow’s business leaders.
Keeping track of how youth interact with, and respond to brands is an ongoing process. Started in 2004, the
Sunday Times Generation Next study undertaken by HDI Youth Marketeers is now the leading annual youth brand
preference and consumer behaviour survey, polling over 5,500 youths aged 8 to 23. Results are released in
the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest
brands and celebrities.