Samsung and KOO have been announced as South Africa’s Overall Favourite Brands, winning the Grand Prix Awards in the respective Business and Consumer sectors of the 21st Sunday Times Top Brands Survey. Other Grand Prix winners included Vodacom, Nedbank and Coca-Cola. Shoprite was awarded as the first winner of the Proudly South African Brand Award in the consumer sector. The survey, conducted by Kantar on behalf of Tiso Blackstar Group and the Sunday Times, is considered the leading barometer of consumer sentiment towards brands in the country. The results of the annual Sunday Times Top Brands survey were announced at an awards ceremony hosted at The Venue at the Houghton Hotel, Johannesburg.

Eben Gewers, Head of Advertising Sales at Tiso Blackstar says: “With twenty-one years of the Sunday Times Top Brands Survey under the belt, we’re proud of the contribution the results make in assisting brand strategists and marketers in refining their approach to the market. Understanding how consumers perceive a brand can have significant impact in directing ad campaigns and messaging to optimise effectiveness, as well as resource and budget efficiencies.”

Kantar conducted face-to-face interviews with 3500 adults in the metro and non-metro areas of South Africa in the Consumer sample. The Business sample represents businesses of all sizes, with 382 C-level decision-makers participating in online self-complete interviews. The final consumer results have been weighted to represent the population according to StatsSA 2018 mid-year population estimates.

The methodology used to establish brand ranking and category winners is based on the concept of relative advantage. This takes brand familiarity and awareness, the perceptions of users and non-users, as well as the size of brand presence in the market into account.

Samu Makhatihni, Account Director at Kantar says: “Samsung and KOO being the big winners is indicative of the changing consumer goods basket, and that both heritage and relatively new brands have the ability to be relevant and meaningful to consumers, in their own way. The proliferation of digital channels has created a myriad of opportunities for a direct brand economy (DBE), which has created an opportunity for all brands to act as digital natives , to be disruptive, and carve new paths to value in a consumer economy – creating new ways of marketing, new ways of connecting and new ways of competing.”

Consumer Categories

KOO is a multiple winner of the Consumer Overall Favourite Brand Grand Prix – and once again took top spot in 2019. Coca-Cola and Whatsapp came in second and third place respectively.

For the third year running, Coca-Cola received the Consumer Green Award, as well the Consumer Social Investment Award.

Shoprite received the Proudly South African Brand Award, with Vodacom placing second, and Clover third.

Eight new categories were included in the 2019 survey. The winners in the new categories are: Soweto Gold (Craft Beer); Telkom LTE (Fibre to the home Providers); Ricoffy (Hot Beverages); Handy Andy (Household Cleaning); Sunlight (Laundry Care); Capitec (Online Banking); DStv Now (Paid Streaming Service); and Whatsapp (Social Networks).

Winners in the other 26 Consumer categories include: Hennessy (Alcoholic Spirits); Nivea (Make-Up and Face Care); Heineken (Beer); Mercedes-Benz (Cars); All Gold (Condiments & Sauces); South African Airways (Domestic Airlines); Red Bull (Energy Drinks); Tastic (Essential Foods); KFC (Fast-Food Restaurants); Shoprite (Grocery Stores); Oros (Fruit-Based Drinks); Pick n Pay Smart Shopper (Loyalty Programmes); Vaseline (Personal Care); Engen (Petrol Stations); Spur (Sit-Down Restaurants); Coca-Cola (Soft Drinks); Vodacom (Telecommunications Providers); KOO (Tinned Foods); Capfin(Pep and Ackermans stores) (Micro-Lenders); Soccer Laduma (Weekly Newspapers).

Samsung was awarded as the Top Brand in three categories: Electronic Goods, Cellphones and Large Kitchen Appliances. The Long-Term Insurance and Short-Term Insurance awards went to Old Mutual Group and Old Mutual Insure respectively. In addition to its Online Banking award, Capitec was also the winner in the Retail Banks category.

Business Categories

Samsung claimed the Grand Prix award as the 2019 Business Overall Favourite Brand. Emirates claimed second place, with the Apple iPhone in third. Vodacom received the Business Social Investment Award, followed by FNB and Nedbank in second and third place respectively.

Nedbank improved on its third-place ranking in 2018 to take the top spot in 2019 and claim the Business Green Award for the preservation of the natural environment. Woolworths placed second, with FNB in third place.

Four new categories were surveyed in the Business sector in 2019. The winners in the new categories are: Sun International Hotels and Resorts (Hotels); DHL (Courier Companies); Vodacom Fibre (Fibre to the business Providers); and Emirates (International Airlines).

Other category winners include: British Airways (Domestic Airlines); Avis (Car Hire Companies); Discovery Life (Long-Term Insurance); Santam (Short-Term Insurance); FNB (Corporate Banks); Samsung (Cellphones); Vodacom (Telecommunications Providers); Business Day (Business Print Media); Allan Gray (Investment Companies); Discovery Health Medical Scheme (Medical Aid Companies); and Jameson (Whiskey, Brandy, Vodka and Gin Brands).

Samsung and Vodacom were the only brands to win across both Consumer and Business categories.

The 2019 Robyn Putter Award for creative agencies

The Robyn Putter Award recognises the contributions made by creative agencies in support of winning brands, with the winner decided on a points system, based on the performance of its clients in the Sunday Times Top Brands survey. The 2019 recipient is Ogilvy South Africa.

The complete results of the 2019 Sunday Times Top Brands survey will be published in a supplement that accompanies the Sunday Times newspaper on 22 September. The Sunday Times Top Brands Awards event is managed by Tiso Blackstar Events www.tisoblackstarevents.co.za

Download PDF Results

 

Top 10 results in each category of the 2019 Sunday Times Top Brands survey

2019 Consumer Categories

Grand Prix – Overall Favourite BrandIndex score
1KOO93.00
2Coca-Cola91.59
3WhatsApp89.31
4Samsung83.21
5KFC83.05
6Tastic82.59
7Lucky Star81.00
8All Gold79.85
9Shoprite79.70
10Handy Andy79.27
Consumer Green AwardIndex score
1Coca-Cola14
2Shoprite9.01
3Eskom7.05
4Pick ‘n Pay6.06
5Unilever/Lever Brothers4.99
6Tiger Brands4.53
7Vodacom4.52
8Woolworths4
9South African Breweries (SAB)3.46
10Sasol3.13
Consumer Social investment AwardIndex score
1Coca-Cola10.81
2Shoprite8.91
3Vodacom3.73
4Eskom3.25
5Pick ‘n Pay3.21
6Telkom2.98
7Tiger Brands2.62
8South African Breweries (SAB)2.6
9Unilever/Lever Brothers2.53
10Sasol2.11
Proudly South African Brand AwardIndex score
1Shoprite6.90
2Vodacom3.06
3Clover2.24
4Pick ‘n Pay2.11
5Woolworths1.79
6MTN1.57
7Telkom1.48
8Sasol1.31
9KOO0.92
10Sasko0.91
Alcoholic SpiritsIndex score
1Hennessy63.17
2Johnnie Walker61.97
3Jameson59.40
4Amarula56.96
5Skyy Vodka56.32
6Tanqueray55.97
7Jack Daniels55.60
8Smirnoff52.70
9Glenmorangie52.21
10Chivas Regal51.98
Make-Up and Face CareIndex score
1Nivea72.02
2Pond’s63.76
3Johnson & Johnson59.27
4Revlon59.09
5Avon57.53
6Woolworths56.79
7Yardley55.66
8Lux55.56
9Maybelline55.10
10Dawn54.36
BeerIndex score
1Heineken64.40
2Castle Lite62.55
3Carling Black Label58.98
4Flying Fish58.01
5Corona53.42
6Castle Lager53.28
7Windhoek Lager52.23
8Windhoek Draught48.93
9Amstel Lager48.88
10Hansa48.77
CarsIndex score
1Mercedes-Benz67.75
2Toyota65.90
3BMW65.31
4Volkswagen63.70
5Audi59.60
6Isuzu49.54
7Ford49.24
8Kia47.54
9Hyundai46.79
10Mazda46.18
CellphonesIndex score
1Samsung83.21
2Apple iPhone68.30
3Huawei67.78
4Nokia56.55
5Sony52.30
6LG49.27
7Microsoft48.87
8Hisense48.50
9Mobicel45.32
10Blackberry40.91
Condiments & SaucesIndex score
1All Gold79.85
2Crosse & Blackwell Mayonnaise77.08
3Nola Mayonnaise67.32
4Mrs Balls64.66
5Nando’s sauces57.24
6Wellingtons52.64
7Woolworths Mayonnaise52.30
8Maggi/ Lazenby Worcestershire Sauce52.16
9Veri Peri sauces51.47
10Tabasco sauce50.94
Domestic AirlinesIndex score
1South Africa Airways61.23
2British Airways56.92
3Mango54.49
4South African Express47.56
5Safair46.71
6Kulula.com46.13
7SA Airlink45.94
Electronic GoodsIndex score
1Samsung82.42
2LG71.04
3Sony64.97
4Apple57.22
5Hisense57.11
6Telefunken55.90
7Panasonic55.64
8Huawei54.55
9Sansui53.81
10Pioneer53.22
Energy DrinksIndex score
1Red Bull68.61
2Powerade67.37
3Power Play63.95
4Energade62.06
5Monster55.96
6Lucozade54.28
7Dragon51.10
8Bioplus49.79
9Reboost49.52
10Switch49.27
Essential FoodsIndex score
1Tastic82.59
2Albany77.49
3Fattis & Monis73.45
4White Star69.42
5Spekko67.20
6Sasko64.39
7ACE60.82
8Blue Ribbon57.98
9Aunt Caroline54.42
10SuperSun51.46
Fast-Food RestaurantsIndex score
1KFC83.05
2Debonairs Pizza64.71
3Nando’s64.53
4McDonalds/McCafe64.10
5Chicken Licken62.84
6Steers60.44
7Wimpy58.71
8Romans Pizza55.17
9Burger King53.01
10The Fish & Chip Co.50.84
Grocery StoresIndex score
1Shoprite79.70
2Pick n Pay (Supermarket/Hypermarket/Family store)77.38
3Spar/ Kwik Spar/ Super Spar69.87
4Checkers/ Checkers Hyper66.59
5Woolworths63.40
6Makro56.23
7Fruit & Veg City54.83
8Boxer50.80
9Game (Foodco)49.62
10Cambridge Foods45.73
Fruit Based DrinksIndex score
1Oros64.42
2Tropika62.91
3Liqui-Fruit61.69
4Clover60.95
5Halls58.14
6Magalies57.85
7Fruitree55.96
8Wild Island49.99
9Sir Juice49.88
10Ceres47.86
Large Kitchen AppliancesIndex score
1Samsung76.96
2Defy74.02
3LG68.41
4Kelvinator58.03
5KIC54.55
6Whirlpool54.01
7Hisense53.15
8Bosch46.18
9Smeg44.20
10Panasonic41.03
Long-Term InsuranceIndex score
1Old Mutual Group59.84
2AVBOB57.19
3Sanlam57.09
4Standard Bank54.48
5Hollard54.28
6Metropolitan Life54.27
7Alexander Forbes54.19
8FNB54.04
9Clientele53.05
10OUTsurance Life50.91
Loyalty ProgrammesIndex score
1Pick n Pay Smart Shopper67.45
2Clicks ClubCard62.98
3Nedbank Greenbacks57.12
4Edgars Thank U56.99
5Absa Rewards55.78
6Standard Bank UCount55.40
7Jet Thank U53.57
8Woolworths WRewards53.34
9Spur Family Card52.94
10FNB ebucks52.55
Personal CareIndex score
1Vaseline72.02
2Nivea71.70
3Protex66.99
4Sunlight66.16
5Dettol60.59
6Ingrams58.61
7Johnson & Johnson57.08
8Lux57.06
9Dawn54.99
10Dove54.36
Petrol StationsIndex score
1Engen68.01
2BP60.68
3Sasol57.97
4Total56.63
5Shell56.24
6Caltex53.61
7Puma41.26
8Exel39.03
9Zenex31.77
Retail Banks 
1Capitec75.18
2FNB61.04
3Nedbank60.58
4Standard Bank60.56
5Absa58.54
6Post Bank39.75
7African Bank31.35
Short-Term InsuranceIndex score
1Old Mutual Insure60.46
2OUTsurance57.48
3Discovery Insure56.88
4AA Insurance56.16
5Momentum55.77
6Absa Direct55.68
7Clientele55.03
8Auto & General54.94
9Hollard53.64
10FNB52.50
Sit-Down RestaurantsIndex score
1Spur68.52
2Nando’s66.62
3Wimpy60.85
4Mugg & Bean56.46
5Ocean Basket55.84
6RocoMamas55.07
7News Café49.33
8John Dorys48.20
9Turn n Tender46.83
10Dros46.32
Soft DrinksIndex score
1Coca-Cola91.59
2Stoney Ginger Beer67.03
3Sprite64.32
4Fanta62.32
5Sparletta61.05
6Appletiser59.05
7Grapetiser53.80
8Twist53.00
9Schweppes51.29
10Lipton Ice Tea50.64
Telecommunications ProvidersIndex score
1Vodacom71.47
2MTN69.52
3Cell C56.47
4Telkom Mobile54.59
5Telkom52.45
Tinned FoodsIndex score
1KOO93.00
2Lucky Star81.00
3All Gold72.32
4Bull Brand63.74
5Glenryck54.71
6Enterprise52.41
7John West52.12
8Hugos49.60
9Saldanha48.31
10Rhodes46.76
Micro-LendersIndex score
1Capfin (Pep and Ackermans stores)61.29
2Wonga49.59
Weekly NewspapersIndex score
1Soccer Laduma60.24
2City Press60.18
3Sunday Times59.08
4Sunday Sun57.31
5Daily Dispatch Weekend Edition56.62
6Sunday World56.31
7Ilanga langeSonto53.35
8Sunday Tribune51.30
9Mail & Guardian50.85
10Son op Sondag49.45
New in 2019
Craft Beer Index score
1Soweto Gold57.46
2Darling Brew50.02
3Jack Black49.60
Fibre-to-the-Home ProvidersIndex score
1Telkom LTE58.75
2ADSL56.43
3Vodacom Fibre56.11
4Mweb54.98
5MTN Smart Village Fibre50.39
Hot Beverages Index score
1Ricoffy70.84
2Freshpak65.12
3Joko62.96
4Five Roses61.62
5Jacobs59.30
6Nescafe55.85
7Glen54.21
8Frisco53.05
9Milo52.88
10Cadburys Hot Chocolate51.96
Household CleaningIndex score
1Handy Andy79.27
2Sunlight78.33
3Domestos70.31
4JIK65.74
5Dettol57.91
6Mr Min56.52
7Mr Muscle53.09
8Vanish47.85
9Harpic47.51
10Jeyes46.43
Laundry Care Index score
1Sunlight77.30
2Sta-Soft75.31
3Omo69.04
4Ariel61.04
5Comfort58.81
6MAQ58.73
7JIK58.47
8Surf52.98
9Skip49.72
10Vanish48.63
Online Banking Index score
1Capitec74.07
2Nedbank61.47
3FNB61.47
4Standard Bank60.25
5Absa58.17
6Post Bank33.70
7African Bank29.77
Paid Streaming ServicesIndex score
1DStv Now61.18
2Showmax53.00
3Netflix52.00
4YouTube Premium49.99
5Cell C Black49.01
6Vodacom VideoPlay/OnDemand47.98
Social Networks Index score
1WhatsApp89.31
2Facebook72.17
3Google+60.07
4YouTube59.44
5Instagram52.93
6Twitter50.52
7LinkedIn43.89
8Pinterest43.01
9Snapchat42.60
10WeChat41.94

 

2019 Business Categories:

Grand PrixIndex score
1Samsung86.82
2Emirates85.33
3Apple iPhone83.43
4Vodacom82.21
5FNB81.68
6Avis80.94
7British Airways80.11
8Discovery Health79.50
9Jameson76.52
10Allan Gray76.51
Social Investment Score
1Vodacom4.45
2FNB3.14
3Nedbank3.14
4MTN3.14
5Coca-Cola/Coke3.14
6Woolworths2.09
7Discovery1.83
8Outsurance1.57
9Pick ‘n Pay1.31
10SAB (South African Breweries)1.31
GreenScore
1Nedbank8.9
2Woolworths8.38
3FNB4.97
4Pick ‘n Pay3.93
5Sasol3.66
6Coca-Cola3.14
7Old Mutual2.62
8Discovery2.36
9Shoprite/Checkers2.36
10Unilever2.36
Domestic AirlinesIndex score
1British Airways80.11
2Kulula.com74.17
3Safair71.78
4Mango60.35
5South African Airways55.67
6SA Airlink50.89
7South African Express41.48
Car Hire CompaniesIndex score
1Avis80.94
2Europcar68.65
3Bidvest59.66
4Budget58.64
5Hertz56.12
6First Car Rental53.76
7Tempest Car Hire49.44
Long-Term InsuranceIndex score
1Discovery Life67.92
2Sanlam64.13
3Old Mutual Group63.47
4FNB62.26
5Liberty61.78
6Alexander Forbes60.19
7OUTsurance Life57.84
8Investec57.56
9Momentum Myriad54.15
Short-Term InsuranceIndex score
1Santam70.61
2Discovery Insure70.27
3OUTsurance64.82
4FNB62.82
5Hollard58.84
6Old Mutual Insure56.63
7Alexander Forbes56.62
8Auto & General54.23
9SASRIA37.01
Corporate BanksIndex score
1FNB81.68
2Investec70.10
3Capitec67.38
4Standard Bank59.24
5Nedbank58.08
6Absa51.12
CellphonesIndex score
1Samsung86.82
2Apple iPhone83.43
3Huawei68.57
Telecoms ProvidersIndex score
1Vodacom82.21
2MTN66.02
3Telkom Mobile65.92
4Telkom59.70
5Cell C51.35
6Neotel47.63
Business Print MediaIndex score
1Business Day73.49
2Financial Mail72.30
3Sunday Times – Business Times69.25
4Mail & Guardian – Business68.22
5Finweek64.04
6City Press Business55.89
7Business Report (daily supplement in The Star/Pretoria News/Mercury/Cape Times)48.63
8Citizen Business48.43
9Sowetan Business47.35
10Sake 24 (daily supplement in Beeld, Die Burger and Volksblad)44.27
Investment CompaniesIndex score
1Allan Gray76.51
2Investec70.66
3Old Mutual63.87
4Sanlam59.12
5Liberty57.61
6Momentum57.44
7Alexander Forbes56.64
8Coronation53.85
9Discovery Invest53.33
10STANLIB51.77
Medical Aid CompaniesIndex score
1Discovery Health79.50
2Bonitas63.42
3Momentum56.27
Whiskey, Brandy, Vodka and Gin BrandsIndex score
1Jameson76.52
2Johnnie Walker75.94
3Glenfiddich75.39
4Chivas Regal75.36
5The Glenlivet72.19
6Glenmorangie70.44
7Tanqueray66.75
8Bombay Sapphire63.84
9Hennessy63.40
10Jack Daniel’s63.11
New in 2019
Hotels Index score
1Sun International Hotels and Resorts67.42
2Tsogo Sun Hotels (Holiday Inn/Crowne Plaza/Garden Court/ Southern Sun)65.82
3Protea Hotels63.42
4Hilton60.79
5Radisson58.66
6Marriott54.97
7City Lodge53.77
Courier Companies Index score
1DHL76.36
2FedEx62.06
3The Courier Guy61.53
4RAM59.95
5PostNet58.46
6DSV58.39
7Globe Flight55.02
8Dawn Wing52.84
9Courier It51.57
10XPS37.43
Fibre-to-the-Business ProvidersIndex score
1Vodacom66.70
2MTN66.07
3MWEB65.21
4Openserve62.81
5Afrihost61.92
6Telkom57.18
7Vox54.65
8Vumatel48.53
9Neotel33.80
International Airlines Index score
1Emirates85.33
2British Airways73.63
3Qatar Airways69.20
4Singapore Airlines63.02
5KLM52.56
6Turkish Airlines49.71
7South African Airways46.16